Where Style Meets Empowered Motherhood (and not only!)

The Maternity Project (TMP) is a Dubai-based brand created to support and inspire women as they begin—or continue—their journey into motherhood.

With a deep understanding of the emotional and physical transformation that maternity brings, TMP provides more than just luxury garments. It offers a space where women can feel empowered, stylish, and supported. Each product is carefully curated to enhance a woman’s wardrobe and lifestyle, not just during pregnancy but long after, allowing her to maintain her unique identity and personal sense of style.

But TMP is not just about clothing—it’s about connection and confidence. Alongside its collections, the brand shares clear, accessible information designed to help women better understand and embrace the changes they are going through. The aim is to make them feel knowledgeable, strong, and beautifully in tune with their evolving selves.

How It All Began: A Personal Journey Turned Collective Mission

Fatma Rashid, owner and CEO at The Maternity Project, Dubai

“When I was pregnant with my first daughter, I found myself frustrated by how difficult it was to find beautiful, luxurious clothing that not only fit my changing body but also reflected my personal style—pieces I could keep in my wardrobe long after pregnancy. That frustration became the first spark of inspiration behind The Maternity Project.

As my pregnancy progressed, and even more so during the postpartum phase, I realized that while there is an abundance of information about the baby’s development, there’s far less guidance on the personal transformation a woman goes through. Navigating my own physical and emotional journey felt overwhelming, even isolating at times.

But I wasn’t alone. The more I opened up, the more I saw how many mothers around me shared the same feelings—the same needs, questions, and desires. And within that shared experience, I saw a space full of untapped potential.

It became my mission—and my passion—to create something that spoke to the heart of motherhood: a holistic space that recognizes every mother’s individuality and supports her through one of the most transformative times of her life.

After two years of research, conversations, and tireless dedication, The Maternity Project was born.”

What truly sets The Maternity Project apart is its spirit. It’s not simply an e-commerce platform; it is a living, breathing community that pulses with the energy of mothers and mothers-to-be. A place where strength is shared, stories are told, and motherhood is not only celebrated but elevated.

The Maternity Project invites every woman to step into this new chapter with grace, style, and power—because motherhood isn’t the end of your identity, it’s the expansion of it.