Polini’s concept stands apart for its loyalty to core values and refusal to follow mainstream trends. The designers featured are selectively chosen—celebrated by Hollywood stars and fashion icons, yet still rare and under the radar.

There are two main types of designers in Polini’s world:

• Creative Revivers – those who built their own successful brands and later reimagined iconic fashion houses (e.g., Nicola Brognano for Blumarine, Fausto Puglisi for Roberto Cavalli).

• Independent Visionaries – talents who trained at prestigious maisons before launching their own names (e.g., Sharon Wauchob from Louis Vuitton, Francesca Miranda from Oscar de la Renta).

Polini’s boutiques also feature exclusive capsule projects, like the highly popular collection of aroma desserts.