Stefanie Roosen founded in 2015 La Elegancia, a fashion boutique for the modern day family. Started with an online store and Pop Up Events were attended to work on the branding of La Elegancia. By attending worldwide fairs new brands were added after quality checks were done to ensure the brands are of high quality and long-lasting. When in 2019 the opportunity came for a pop-up shop to open in The Galleria Mall Al Maryah we opened in October 2019 our pop-up shop and our first flagship store in Abu Dhabi was opened in February 2020. Despite the Covid situation we maintained our customers and have in the meantime grown by opening a kiosk in My City Centre Masdar in November 2020, a flagship store in Sharjah City Centre Al Zahia, a kiosk in Mercato Mall in Dubai, and a newly opened store in My City Centre Masdar and Bawadi Mall, Al Ain.